For over 10 years, I've shaped consumer and enterprise experiences reaching millions — translating complex business and user problems into clear strategy, launching products from 0-1, scaling platforms, and building high-performing teams.

I lead through influence and accountability, partnering cross-functionally with design, engineering, and product to ship experiences that balance user needs with measurable business impact. At Instrument, I lead multidisciplinary teams of 40+ across clients like Oura, Samsung, Feeld, and AWS — driving outcomes like 368% engagement increases and platform launches reaching millions of users.

I believe the best digital experiences are accessible, beautiful, functional, and safe. That conviction shapes how I build teams, define strategy, and make decisions — from research through delivery.

Get in touch on LinkedIn or via email. ☺︎