I connect strategy and design, guiding teams to the simplest solutions that serve both
users and business.

Product Strategy
System design, feature prioritization, roadmap planning, brief creation, product positioning, and  requirements.

UXR
Qualitative and quantitative user research, product audits, benchmark analysis, character research, and synthesis. 

UX Strategy
Information architecture, sitemap creation, persona development and user mindsets, experience principles, user stories, flows, and detailed wireframes.

Product Design
Concept ideation, high-fidelity design and protypes, and cross-platform design.

Team Management
Facilitate cross-functional collaboration, alignment, and innovation; directly managing six strategists across just as many projects.

Lizelle Galaz Estrella

Lizelle Galaz

Lizelle Galaz